URSUS fly reels - innovation and art

Our Story

URSUS takes a fresh look at fly fishing and uniquely delivers innovative features combined with appreciation for creative artisan styling. URSUS reels incorporate hand finished wood and aluminum inlays together with patented Catch Counter and Rod Balancer features.  URSUS reels are born out of a passion for experiencing the Great Smoky Mountains National Park and practicing catch and release of native trout in remote streams.


Patented features allow this reel to be perfectly balanced and a pleasure to use with all your rods.  The catch counter enhances the catch and release experience.


Precision milled aluminum artwork with wood inlays, all finished by hand.